Ashton Hall Morning Routine Video and Masculinity

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Over the past few years, the question “Are men okay?” has been asked countless times, often as a tongue-in-cheek commentary on societal shifts and cultural absurdities. Yet, it seems worth asking again in light of Ashton Hall, an online entrepreneur whose baffling morning routine recently went massively viral. Hall, who describes himself as a coach for fitness coaches, inadvertently became a topic of discussion when his video, originally posted to Instagram, accumulated 680 million views within five days after being reposted on X (formerly Twitter). The video left viewers oscillating between confusion, amusement, and secondhand embarrassment, all while pondering: what exactly is going on here?

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A Closer Look at the Viral Video Morning Routine

At first glance, Hall’s video appears to be just another influencer’s attempt to showcase an aspirational lifestyle. However, a deeper dive into the content reveals layers of absurdity that have fueled its virality. Let’s dissect some of the key moments:


The Pool Dive and Timestamp Jump:

One particularly jarring segment features Hall performing a lackluster dive into his pool. Curiously, the timestamp jumps from 7:36 a.m. to 7:40 a.m., leaving viewers to wonder if the poor dive required multiple takes or if something significant was edited out. The choppy sequence adds an unintended comedic effect, turning what might have been a serene moment into a head-scratching one.

The Banana Peel Skincare Routine:

Perhaps the most bizarre moment is Hall casually eating a banana, only to pat the peel onto his face as though it were some sort of skincare product. This inexplicable act left viewers baffled and questioning its purpose. Is this a new beauty trend, or simply Hall’s attempt to stand out?

Ice Baths with Saratoga Water:

Throughout the video, Hall is seen repeatedly dunking his face into a bowl filled with ice and Saratoga bottled water. The prominent branding of Saratoga raises questions: is this an undisclosed sponsorship or a mere coincidence? Either way, the ritual feels performative and outlandish.

Supporting Characters:

The faceless woman preparing Hall’s breakfast and presenting his second ice bath adds another layer of intrigue. Equally notable is the pool cleaner working in the background as Hall lounges in the hot tub, contributing to the video’s surreal ambiance.

“Business” Time:

One of the most mocked moments is Hall sitting at a podcast microphone, proclaiming, “So, looking at it, bro, we gotta go ahead and get in at least 10,000.” The vagueness of this statement, paired with his serious tone, feels akin to a child mimicking adult tasks in a play kitchen. It’s unclear what Hall is referring to, but the exaggerated performance makes it undeniably entertaining.

Engagement Farming or Genuine Content?

The central question surrounding Hall’s video is whether he is fully aware of how absurd it appears. While it’s impossible to know his true intentions, there’s a strong case to be made that Hall is engagement farming. By leaning into exaggerated and bizarre behaviors, he ensures that viewers will comment, share, and rewatch the video. Each interaction pushes the content further into social media feeds, ultimately driving more traffic and income for Hall.

Though his primary job is ostensibly to coach fitness professionals, the viral success of this video suggests that his real expertise lies in generating online engagement. Whether rubbing a banana peel on his face or meticulously staging shots with Saratoga water, Hall understands that the more outlandish the content, the greater the likelihood of it going viral.

The Bigger Picture: What Does This Say About Modern Masculinity?

Hall’s video might seem like a one-off spectacle, but it reflects broader trends in how masculinity is performed and consumed in the digital age. Decades ago, societal expectations for men were relatively straightforward: secure a stable job, work for 40 years, and retire with a pension. Today, those traditional roles have been upended by economic shifts, cultural changes, and the rise of social media.

Modern men are increasingly expected to craft personal brands, monetize their lifestyles, and project an image of success online. This shift has led to a performative version of masculinity that prioritizes aesthetics and spectacle over substance. Hall’s morning routine complete with ice baths, podcasting, and skincare rituals is emblematic of this trend. It’s not enough to simply exist or work hard; one must also curate a visually appealing narrative that can be commodified for likes and shares.

Social Media’s Role in Shaping Identity

Platforms like Instagram and TikTok have fundamentally changed the way people present themselves. For influencers like Hall, engagement is currency, and the most effective way to generate engagement is by pushing boundaries. This dynamic rewards exaggerated behaviors and encourages users to blur the line between authenticity and performance.

In Hall’s case, the question of authenticity becomes especially pertinent. Does he genuinely believe in the routines he showcases, or are they purely for show? The answer might not matter to his millions of viewers, who are primarily tuning in for entertainment. However, the performative nature of his content raises deeper questions about the pressures men face to conform to increasingly unattainable standards.

Are Men Okay? A Cultural Reflection

Returning to the original question: Are men okay? Hall’s video provides a cartoonish yet revealing answer. While his antics are undoubtedly exaggerated, they highlight the absurd lengths to which some men feel compelled to go in order to stay relevant and successful in today’s economy.

This phenomenon isn’t limited to influencers. From gym culture and self-improvement trends to the rise of hustle culture, men are bombarded with messages about what it means to be “worthy” in a society that increasingly values appearances over substance. The result is a generation of men who feel pressured to constantly perform, whether through their careers, fitness routines, or social media personas.

Hall’s viral success underscores how deeply ingrained these pressures have become. His morning routine is less about practicality and more about crafting a spectacle that resonates with audiences. In doing so, he exposes the often ridiculous nature of these expectations, even as he capitalizes on them.

Ashton Hall’s viral morning routine is a fascinating case study in modern masculinity and the performative demands of social media. Through a mix of humor, absurdity, and strategic engagement farming, Hall has tapped into the zeitgeist of our digital age. While his antics may be laughable, they also reflect deeper cultural shifts that warrant serious consideration.

So, are men okay? In a world where success increasingly depends on performing for an audience, the answer might be more complicated than it seems. Hall’s video serves as both a parody and a mirror, challenging viewers to reflect on the pressures and absurdities of modern life. For better or worse, it’s a reminder that we’re all part of this performance whether we’re watching or participating.

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